It is said that it wanted to evoke the cliffs of Provence, certainly the LUMA Tower, the new project by Frank Gehry for the Swiss collector Maja Hoffmann, heir to the pharmaceutical giant Hoffmann-La Roche, in Arles, draw attention. Exhibition galleries, research facilities, seminar rooms, a restaurant area, the LUMA art archive, all guarded by 11,000 aluminum panels that move in every direction. Sparkling, unpredictable, disconcerting, far from any architectural chatter, it grows alongside historic towers conversing as equals, proud of its own shiny diversity that stops being modern to enter another timeless classicism.
TITLE OF THE WORK: LUMA Tower
DESIGNER: Frank Gehry
LOCATION: Arles, France
YEAR OF REALIZATION: 2020
PHOTOS: Getty Images, Hervé Hote, Joana Luz, Arles Tourisme, Vincent Hecht, Dronimages, Adrian Deweerdt